Three months ago, London-based beauty blogger and former model, Em Ford, began posting photos of herself bare-faced. A liberating and possibly frightening move for many women, Ford hoped to gain confidence and inspire others to feel empowered by their own beauty. But when Ford bared it all—surprise surprise, the internet got ugly.
Ford suffers from acne and her photos exposed a complexion covered in blemishes and perceived “imperfections.” Her images resonated with those facing similar skin conditions, but simultaneously awoke the bullying beast: viewers overwhelmed the comment section with disheartening insults, like “I can’t even look at her” and “Seriously...has she ever washed her face?”
When Ford applied makeup in her photos or videos, the comments turned complimentary, conflicted, and back to mean: “You’re so perfect,” to “This is misleading,” and “I’d hate to wake up next to her.”
Ford wasn’t going to go down without an honest fight and she decided to make a video that shared the mixed responses she received and how they affected both her confidence and self-esteem.
Compelling and completely heart-wrenching, “You Look Disgusting” already has more than 10-million views and reminds us all how social media can set unrealistic beauty expectations for both women and men.
“One challenge many face today, is that as a society, we're so used to seeing false images of perfection and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing — You ARE beautiful," wrote Ford.
Join in on the conversation and the anti-online-bullying campaign by using the hashtag #youlookdisgusting.