Men are paying more attention to grooming, and they’re doing it with the help of products made just for guys, often from companies started by men.
Last year, industry research showed that a majority of guys now use a facial moisturizer, including 58 percent of men ages 18-24 and 63 percent of those 25-34.
Moving past the hyper-groomed metrosexual look of the 90s, today guys are going for a more rugged look, including a wide range of facial hair styles that have elevated beards to a movement of their own.
Beardbrand, a blog for the “urban beardsman,” recently launched an online store with products catering to men dedicated to a bearded lifestyle. Its founder, Eric Bandholz, told the New York Times, “We are into music, design, culture, and into being unique.”
Traditional shaving techniques are luring many men too, especially those with coarse, curly facial hair that is prone to razor bumps, ingrown hairs, and irritation.
A population of guys once turned off by the idea of grooming are finding facets of personal hygiene that appeal to their needs and wants. Male-centric publications like GQ and social sites like Reddit's Male Gooming section are offering fresh advice that goes beyond beyond Dad’s Barbasol and Aqua Velva.
As guys move toward more considered grooming, they’re realizing that it doesn’t require a full shelf of creams or loads of free time. Many are investing in a few basics will boost skin’s health, both now and as they age.
Looking to up your skincare game? Keep it simple.
A day cream with sun protection and a moisturizing night cream that repairs and rejuvenates while you sleep. Dry skin is the main culprit that leads to increased signs of aging — wrinkles! — and the sun’s rays do real damage. If you're not already hydrating, a dab of moisture and protection every day is easier than brushing your teeth.
Worried about clogging your pores with floral scented lotions and creams? Skincare doesn’t have to mingle with cosmetics. Skip the fragrant, frilly stuff and go for unscented basics that rely on natural ingredients like oatmeal, aloe, mint, and tea tree oil. Good skincare practices now means graceful aging down the road.